Merlin partners with Lickd

Business News Deals Digital Labels & Publishers Media

By | Published on Friday 14 January 2022

Lickd

Indie label digital licensing agency Merlin has announced a deal with YouTube-focussed music licensing platform Lickd. The agreement gives YouTubers access to music from Merlin’s network of labels and distributors for use in their videos.

“We are over the moon to be working hand-in-hand with Merlin to ensure that creators have access to music from independents – an industry sector that is growing at an exponential rate”, says Lickd CEO Paul Sampson. “This partnership will not only offer opportunities for YouTubers and other content creators to expand their income, it will also put independents in a position where they can further maximise their revenue potential. It is a win-win for all”.

Merlin COO Charlie Lexton adds: “We’re delighted to partner with Lickd to power its platform and to give creators access to millions of songs from around the world. Our partnership will make the licensing process more streamlined for Merlin members. User-generated social video content is one of the fastest-growing sectors in the media and entertainment industries, and we’re THRILLED to help keep our members’ music at the forefront”.

Lickd provides pre-cleared commercially released music from both major and indie labels for use in online videos. Creators pay a one-off fee per track based-on their average subscriber numbers and whether or not their video is brand sponsored. The sell for YouTube creators is that they can use recognisable music in their videos without the worry of having their content taken down by or having to share ad revenue with a record company or music publisher.



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